Our Company

We pride ourselves on our ability to adapt and grow as the landscape of mobile technology evolves. Over more than four decades, we have earned a sterling reputation developing electronics designed to handle unique environments with seven brands serving more than half-a-dozen industries.

Our Story

ASA Electronics has come a long way since CEO Tom Irions co-founded the company in 1977. Irions and his business partner, Kelly Rose, started out as the Midwest regional distributors of mobile audio/visual products for Audiovox. Irions and Rose set up shop in Elkhart, Indiana in the middle of a thriving conversion van and recreational vehicle manufacturing market. This gave ASA easy access to their customer base and also afforded us a glimpse into the realities of the market and the customers’ needs. The biggest insight Irions gained was that his customers wanted tougher electronics. Consumer-grade televisions and stereos were not cutting it in vehicles meant to drive across the country, into the wilderness, and back. More and more, customers were asking for modifications the existing supply chain just couldn’t accommodate.

Tom Irions – CEO

Frustrated by the major electronics companies’ lax approach toward developing products for the mobile market, Irions took matters into his own hands. In 1981, the ASA Fabrication Division was born. This allowed us to take on the specialty manufacturing and assembly work needed to make the adjustments our customers were begging for. This was just the first step forward in creating unique solutions for unique applications. Five years later, the ASA Electronics team grew again, adding our own engineering department and contracted manufacturers in China. This allowed us to start building our own product from the ground up that would stand up to mobile use. We established control processes for 100-percent of our product design work to ensure we are getting the same level of quality across the board.

Around that same time, we decided to expand our offerings outside of entertainment with an eye on safety. ASA Electronics was an early innovator of rear camera systems for the commercial truck market. We realized that with vehicles that large, our customers needed a way to increase driver visibility. We developed our first wired camera system in 1987, well over a decade before automotive manufacturers made observation technology widely available.

Tom Irions – CEO

Our attention to detail and attention to our customers’ unique needs have been core tenets of our business model for over 40 years. Our relationships in the conversion van market led to one of our earliest milestone products. In 1991, we developed the first-ever 13-inch DC-powered television for mobile use. This gave manufacturers a TV they could install without any additional modifications or adapters, unlike traditional AC-powered models. Throughout the early 90s, ASA Electronics continued to develop groundbreaking products, securing numerous patents and our own trademarked brand names.

In 1996, ASA Electronics took our relationship with Audiovox in a new direction, becoming a joint venture partner. This included the acquisition of the Heavy Duty Trucking, Agriculture, and Construction divisions from Audiovox. This helped us to further grow and diversify our business outside of the recreational vehicle market. In 1998, we solidified our commitment to assuring quality products and prioritizing our customers’ needs with our first ISO:9001 certification. We uphold the seven ISO principles of quality: customer focus, leadership, engagement of people, process approach, improvements, evidence-based decision making, and relationship status. We have maintained our certification and commitment to best practices ever since.

Our reputation for being able to develop electronics for specialized applications quickly spread outside our original target industries. We have since expanded our reach with products for the marine, powersport, and utility trailer markets. Our passion for providing quality product has caught the attention of key players in our industries like Nissan, UPS, John Deere, Harley-Davidson, Keystone RV Company, Mastercraft, and General Motors. We pride ourselves on partnering with our customers to create new technologies for their markets. The collaboration with our customers and other industry suppliers has led to some of our most ground-breaking products. Our goal is to help our specialty industries grow and embrace technology as it continues to evolve.

Capabilities

We have worked hard to build a team with the skills necessary to handle every stage of production. Our diverse range of capabilities allows us to better serve the needs of our customers throughout the process, whether that means designing an entirely new product, customizing an existing product to fit their application, or simply answering questions in a timely manner.

Engineering

Our on-site engineering lab is equipped with a multi-million dollar testing facility where we test all our products to withstand the unique applications and environments where they will be used.

Fabrication

Our highly-skilled fabrication team is able to modify existing products and even create new products to fulfill the needs of our customers on a regular bases.

Customer Service

Our award-winning customer support team is highly knowledgeable about all our products and passionate about helping customers find quick solutions.

Mission Statement

It is the purpose of ASA Electronics, LLC to develop and maintain a leadership position in the research, development, manufacture, and worldwide distribution of specialty mobile electronic products, focusing on design-engineered solutions in specialty markets.

Our uniqueness is derived from our ability to innovate in response to our customers’ special application needs. To better anticipate those needs, we will seek to form alliances with our customers, which allow us to participate in the planning and design of their new products. In addition, we will seek to form alliances within our supply chain, to allow us to continually expand our technological capabilities.

We commit to team member and customer involvement to achieve continuous improvement in our product, processes, and services. We will do this by utilizing appropriate international quality standards and complying with all applicable product safety codes.

Our people will be the most important element in the accomplishment of our mission. We will provide a work environment in which people are treated with respect, teamwork is fostered, information is shared, and development of staff is a priority. A key element of this is applying integrity and high ethical standards to everything we do.

We will continue to source and manage our product flow in ways that contribute to quality and operational efficiency. This may mean obtaining product from a combination of domestic and foreign sources, as well as our own manufacturing operation.

We will continue to be good corporate citizens of our communities, which means, we will be socially and environmentally conscientious.

In all of the above, we strive to provide a lasting continuity of organizational success.

ISO Certificate

ASA Electronics is pleased to announce that we have recently been re-certified for ISO-9001:2015 registration from SRI Quality Registrar certifying that our Quality Management system meets the requirements, documentation and intent of ISO 9001:2015, ANSI/ISO/ASQ/Q9001-2015. For our quality management system applicable to: Design and manufacture of audio, video, camera, and safety systems for mobile applications.

ISO-9001:2015 provides additional assurance that the Quality System we have in place documents and monitors our product from initial design and development through its production, installation and servicing . This is a significant accomplishment for our company, since less than 1% of all companies worldwide have this certification.

Since we also support the Continuous Improvement function for all operations, products and services you can be assured we will continue to provide the latest technology and highest quality products in the Mobile Electronics Industry.

Vice President of Sales
Certificate No: 020116

Registration No: 6654-01

Original approval: January 23, 2018
Current Certificate: December 1, 2019
Certificate Expiry: November 30, 2022